Pay Per Click (PPC) Advertising
Black Ink Digital’s team of PPC specialists devises advertisements that are powerful and cost-effective. For a fee, PPC ads will appear on the first page of your target audience’s search results immediately, dramatically increasing your web traffic and conversion rate.
PPC ads work exceptionally well for Geo-targeted keywords, which boost traffic in both your online storefront and your brick-and-mortar location. The best part is, unlike traditional advertising, PPC ads can be placed anywhere on the web like blogs, related websites, social media sites, and such for maximum visibility.
A great PPC strategy starts with homework – in this case, some in-depth keyword research that aligns with your business goals and objectives. Identifying and targeting the right keywords make the difference between maximizing your return on investment (ROI) and wasting your precious ad budget.
Cost-efficiency is one of PPC ads’ greatest strengths, as your ad budget will only be spent when a user clicks on your ad. This means your ads can stay visible for as long as you want, or until you are satisfied with the conversion rates your campaign has generated.
Our team also monitors your PPC campaign’s performance, including detailed periodic reports analyzing how the ads fared traffic- and conversion-wise.It’s a great way to stay updated on where your ad budget is going and how useful it is. This way, we can recommend adjustments to specific parameters and improve the campaign’s performance, if needed.
Of course, it matters a great deal that users clicking on your ads are led to a pleasing on-site experience. PPC campaigns include testing your landing pages to make sure that visitors see the information they need while directing them to the actions you wish them to take. This is called conversion-optimization, and it accounts for a big part of your overall web design, too.
Black Ink Digital offers the utmost efficiency, transparency, and expertise in designing PPC campaigns for clients. If you want to know more about how PPC advertising can make a positive impact on your SEO campaign, contact us today.